About Us

Protrim Inc., the parent company of wooddash.com, started 30 years ago as a mobile restyling service for new car dealerships in southern California. We travelled from dealer-to-dealer, installing accessories such as; Body Side Moldings, Door Edge Guards, Wheel-lip Trim and Custom Pin Striping.

Over the years, we added a variety of auto accessories to our product offering and even started showcasing our products at major tradeshows like SEMA and the L.A Auto Show.

Perhaps the most exciting auto accessory that we took on was Dash Kits. Back in the 1980's, the Dash Kits that we offered were made with Formica, a plastic wood laminate. This style of Dash Kit, while popular at the time, was limited in available applications, finish options and part coverage.

In 1998, we dropped the accessories that faded in popularity, shifted our focus to Dash Kits and launched wooddash.com. We also switched our Dash Kit business to B&I, a company that helped refine the Dash Kit industry. B&I made major improvements to quality, they developed a huge application list and offered a premium selection genuine and faux finishes.

Since establishing our web presence, we've provided thousands of clients with expert advice, continued support and huge savings on all of the products that we offer.

Today, wooddash.com is one of the largest online retailers for Dash Kits, Windshield Sunshades and Sunroof Wind Deflectors.